Business

Know the best ways to decrease Abandoned Carts Rate

Have you ever wondered why your customers are leaving your eCommerce store without buying anything? The reason is you might not give enough attention to your customers who initiated the checkout process but, anyhow, abandon the shopping cart. Unless you have no idea how to decrease the Abandoned Carts rate, you can not accomplish your business objective.

Baymard states that the average registered shopping cart abandonment rate is 69%. It represents with each ten eCommerce customers that add items to the cart, almost seven will leave the website without completing the checkout process. 


The most effective way to address this issue is to reduce cart abandonment rates by taking proactive measures. This blog will guide you with the strategies to get those customers back to your site. 

#1. Remove all the sign-in hurdles 

If you are forcing your customers to register and log in to their individual accounts, you might see increased abandoned carts on the website. Yes, you definitely ask for a log-in to provide some sort of products and services. 

You need to allow customers to shop as guest users if they are not happy with creating an account. Or you can also enable social log-in that might help you. 

#2. Email Retargeting 

If you want to decrease cart abandonment on your website, email retargeting is one of the best ways to get your customers back to your site promptly after their abandonment.  

Email retargeting utilizes cookies embedded in the email messages that will showcase your ads to the user. 

#3. Be clear about additional cost

A big reason for cart abandonment is additional fees charged to the customers while checking out such as shipping charges, tax deduction, or any other costs. It’s best if you remove all the charges or make them clear on the product page rather than the checkout process. 

Give your customers complete information about all the costs they will face throughout the buying. Do not surprise them when they see a shopping cart. 

#4. Divide checkout process into multiple steps 

People often leave the site when they discover a lengthy checkout process at the website. The shorter your checkout process, the better it would be for a great customer experience. 

Make the process short and sweet by dividing it into 2-3 steps that users prefer to complete. Try to reduce the number of fields in a single frame. 

#5. Provide “Save for Later” option 

There are plenty of buyers who are having the mindset to consider their shopping cart as a wishlist. It’s better to provide an option that will make it easy for them to save items they want to purchase in the future. 

It will help to decrease the abandonment rate on your eCommerce website. Additionally, turn it into a sale later. 

#6. Increase website loading speed 

If your website takes very long to load the content, you need to take action for loading speed optimization. Because, if your e-store is slow, you will lose customers for sure.

The shopping cart is considered as one of the most significant aspects of an eCommerce website to enhance site loading speed because faster the website, increasing the conversions. 

#7. Be with the customers throughout the process

It is a cherry on the cake if you make the shopping experience as interactive as possible. You do not need to be form-driven all the time. Just be with your customer during the whole process and keep talking. 

Be casual with the messages such as, “OK, we are almost there”, “We just need some extra info here”, “ You are about to complete”, and “You’re done in the next step”, etc. make your user journey pleasant. 

#8. Be SSL Certified

Always keep in mind that if your website and check-out process lacks security, you will lack customers too. SSL certificates enable your website to be highly secure with HTTPS. SSL is considered a stereotypical part of good web design and development. 

It also helps your e-store with the Google ranking. Display security symbols on your checkout page because a few rightly-placed badges can encourage nervous consumers for shopping. 

#9. Draw attention to the Return Policy 

When you have an online business, dealing with product returns is compulsory. If you do not contain a simple and clear return strategy, you are probably turning your buyers off. An inadequate return policy discourages 80% of the customers.

To avoid this, ensure that the return policy is scripted clearly and easy to discover on the website. Maybe on the home page or product page. Instructions should be listed out briefly. Explore what terms you offer.  

#10. Be attentive to Coupon Codes

Coupon codes work in both ways. It is a matter of positive and negative aspects. They can encourage customers to purchase something and contrary, it can prevent them from completing the checkout process also.

For instance, if a customer does not have any coupon code or promo code, they may leave the site to search it on the other website and never come back. 

#11. Enable multiple payment methods

Providing multiple payment choices can increase your conversion by a considerable margin and enhance customer satisfaction as well. The more methods you offer, the more comfortable customers will feel through the checkout. 

Enable buyers to use a credit card, debit card, Paypal, Amazon, Stripe, or any other form of payment that is ordinary with your niche. 

#12. Make contact details visible

Adding contact information is one of the best ways to improve the reliability of your website. Plenty of online businesses display Names, addresses, and Contact numbers in the website’s footer section.

It assures your customers that you are running a legitimate business.

#13. Create One-click shopping

People tend to get frustrated quickly when there is a long run for checkouts. The one-click checkout process is an important aspect capable of compelling huge lifts in terms of user engagement and conversion. It is so easy to just click and buy. 

Simplifying the checkout process decreases the cart abandonment rate for sure. 

#14. Add CTAs in the cart 

Call to Actions guide your customers on what to do, where to click, and what to buy. Having rightly-placed CTAs can keep the buyers engaged during the whole shopping process. 

The actions you suggest should be simply relevant to the customers’ interest. It’s up to you to direct them to the website with important instructions. 

#15. Connect product page and shopping cart 

Display image thumbnails in the shopping cart. It assures customers that it is the same product that they have selected from the product page.

Making the cart items visible to the customers is an excellent way to keep the shoppers moving through to completion.  

Summing Up

It becomes apparent that combating cart abandonment rates is a lifelong process. It will keep running. 

You need to be consistently enhancing, constantly moving forward, and frequently experimenting to identify which triggers pull the best powerful outcome. 

Hang on there. That is the only way to get better with each passing day.

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